Matthew Leone

Chief Marketing Officer

mleone@bhsusa.com     212-381-3338

Matthew Leone, Chief Business Development Officer

In 2023, Matthew was nationally recognized as a Notable Real Estate Leader by Crain's New York, a Marketing All-Star by Inman News, and a RISMedia Newsmaker in the Innovators category.

Matthew Leone brings a fresh, unconventional perspective coupled with an extensive knowledge base of digital marketing and business development techniques to Brown Harris Stevens serving as the firm's Chief Marketing Officer. Matthew oversees a Marketing/Business Development Team responsible for the creative marketing techniques for its agents, unique brand partnerships, technology solutions for agents, and much more. He is passionate about staying on top of the latest trends & integrating innovative solutions into all forms of marketing, branding and business development. In 2023, Matthew was nationally recognized as a Notable Real Estate Leader by Crain’s New York Business, an Inman News Marketing All-Star, and a RISMedia Newsmaker in the Innovators category.

Matthew was previously Halstead Real Estate's Chief Brand and Marketing Officer making them one of the first firms to embrace such forms as video, social media, drones, 3D, VR, wearables, partnerships, and many other ground-breaking approaches. Prior to joining Halstead, Matthew worked at the sports marketing agency NSM, working on the PGA Tour as well as the Big East Conference on experiential marketing and sponsorship opportunities. This experience helped him in his architecture of the strategic exclusive partnerships during his career between Halstead and the NY Yankees, the Brooklyn Nets, and Brooklyn Sports and Entertainment. Matthew was also one of the only Chief Marketing Officer of two brands from 2014-2019 overseeing both Halstead and Brown Harris Stevens and leading the simultaneous rebranding efforts of both companies in 2018. Matthew also regularly appears as a panelist and speaker at Inman Connect as well as NAR, Leading RE, & Luxury Portfolio.

Conferences speaking on concepts that will shape the future of real estate industry. He also serves and teaches at the REBNY's continued education course series. Matthew was also recently named to the WSJ CMO Council. He recently served two terms on the Technology Advisory Council for Leading RE, regularly guiding the global network on a variety of technology initiatives as well as the Inman News Content Advisory Board. In 2018, Matthew was the recipient of Leading RE's prestigious President's Award. He has been routinely interviewed & quoted in media outlets such as the Today Show, the NY Times, Wall Street Journal, AdWeek, BrandWeek, NBC, CNBC, NY1, NY Mag, The Real Deal & more.

Follow Matthew on Instagram at @matthewjleone.

Matthew in the Press

Off the Mrkt - 12/8/2023

Brown Harris Stevens Unveils MORE Network: A New Era in Real Estate Storytelling

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RIS Media - 12/6/2023

BROWN HARRIS STEVENS ANNOUNCES NEW MULTIMEDIA PLATFORM

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Market Watch - 3/17/2023

Brown Harris Stevens Maximizes Agent Productivity With AI-Powered Cloze CRM

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Inman - 3/15/2023

EXCLUSIVE: Brown Harris Stevens partners with Cloze on CRM

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Cloze - 3/8/2023

Cloze: The AI-Driven Game Changer for Brown Harris Stevens

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Inman - 1/1/2023

The 2023 Inman Marketing All-Stars

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Inman - 10/4/2022

Brown Harris Stevens launches a new digital hub for agents, 'BHSOne

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The Real Deal - 6/24/2022

To automate or customize? Brokerages split on social media ad formulas

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Inman - 5/13/2022

Brown Harris Stevens' TikTok has arrived. Here are its 6 best videos

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The Real Deal - 5/10/2022

Brown Harris Stevens dives into TikTok

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Inman - 3/9/2022

5 ways to be ready for the next wave

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Curbed - 1/24/2022

Brown Harris Stevens, New York’s Whitest-Shoe Brokerage, Is Taking TikTok Workshops

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The Real Deal - 12/15/2021

Brown Harris Stevens Puts Agents and Clients First with Innovative “Mastery of the Craft” Ad Campaign

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Real Estate News24 - 11/22/2021

Brown Harris Stevens Launches New Ad And Marketing Campaign; ‘Mastery Of The Craft’ Marks First Major Branding Initiative As One Unified Company

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Northforker - 11/22/2021

Ask an Agent: Should you decorate for the holidays if your house is on the market?

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Park Magazine - 10/22/2021

Mastery Of The Craft – The Campaign Behind The New Brown Harris Stevens

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6 Park - 10/22/2021

Brown Harris Stevens Launches New Advertising and Marketing Campaign; ‘Mastery of the Craft’ marks the first major branding initiative as a unified company

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Yahoo Finance - 10/22/2021

Brown Harris Stevens Launches New Ad And Marketing Campaign; 'Mastery of the Craft' Marks First Major Branding Initiative As One Unified Company

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PRNewswire - 10/22/2021

Brown Harris Stevens Launches New Ad And Marketing Campaign; 'Mastery of the Craft' Marks First Major Branding Initiative As One Unified Company

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YouTube - 10/15/2021

Am I A Brand? Brand Building in Real Estate. Matt Leone & Chris Halstead on Boroughs & Burbs (S2:E2)

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YouTube - 9/22/2021

Matt Leone, Chief Marketing Officer at Brown Harris Stevens

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Brick Underground - 4/8/2021

A guide to using a no-fee renovation loan from a NYC real estate firm

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27 East - 12/15/2020

Brown Harris Stevens Introduces Lending Services To Make Selling And Buying Homes Easier

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The Real Deal - 12/8/2020

Brown Harris Stevens to offer loans to clients

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27 East - 12/2/2020

Brown Harris Stevens Introduces Lending Services To Make Selling And Buying Homes Easier

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Luxury Daily - 4/6/2020

Real estate brokers turn to virtual tours as lockdowns continue

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Yahoo Finance - 12/18/2019

This is the first U.S. residential brokerage to open a corporate WeChat account

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The Real Deal - 12/5/2019

Inside Halstead’s festive re-creation of Studio 54

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Mann Report - 3/12/2019

Halstead Announces Sponsorship Alliance with BSE Global

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citybizlist - 3/11/2019

Halstead Real Estate Announces Sponsorship Alliance with BSE Global

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Real Estate Weekly - 3/1/2019

WHO’S NEWS

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BrokerPulse - 2/28/2019

Matthew Leone has been named Halstead’s new Chief Brand and Marketing Officer

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A List Daily - 2/22/2019

Halstead Appoints New Chief Marketing Officer

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citybizlist - 2/20/2019

Matthew Leone Named Halstead’s Chief Brand and Marketing Officer

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Ad Age - 2/20/2019

Comings and goings

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Inman News - 8/20/2018

GeoCV partners with Halstead for 3D home tour that will blow minds

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Brand Driven Digital - 6/25/2018

Branding Luxury Real Estate with Matthew Leone

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The Real Deal - 4/19/2018

nycs resi firms are spending millions to look young and sexy. Will re-branding work?

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Real Estate Weekly - 10/12/2017

Home Tweet Home: Townhouse specialists use social media to grow brand

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AM New York - 8/6/2017

3D videos: A new way to tour NYC real estate up for sale

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Real Estate Weekly - 5/9/2017

REBNY’s Open House Expo helps buyers explore uptown

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Unique Homes - 4/15/2017

HALSTEAD PROPERTY OFFICIAL RESIDENTIAL REAL ESTATE OF NY YANKEES

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Crain's New York Business - 6/8/2016

PEOPLE ON THE MOVE

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The Real Deal - 5/1/2016

Movers and shakers

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MultiHousing News - 3/29/2016

Terra Holdings Names Chief Marketing Officer

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MultiHousing News - 3/16/2016

Terra Holdings Names Chief Marketing Officer

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Wall Street Journal - 12/21/2014

Next in Housing Market: Digital 3-D

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Daily Voice - 1/11/2014

Fairfield County Real Estate Agents Turning To Drone Technology

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The Huffington Post - 1/10/2014

Vancouver Real Estate: Drones To Map Luxury Homes

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Luxury Daily - 1/8/2014

Not quite a boom, New York luxury real estate climbs upward in 2014

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CNET - 12/29/2013

Like that house for sale? Get a drone's eye view first

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New York Times - 12/24/2013

Still Unconvinced, Home Buyer? Check Out the View From the Drone

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Daily Voice - 10/10/2013

National News Show Features Halstead Property's Use of Drones

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Darien News-Review - 10/7/2013

Halstead's drone technology featured on Today Show

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The Bronx Free Press - 9/25/2013

Halstead Property Debuts New Touchscreens

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Just Luxe - 9/24/2013

Halstead Property Introduces Interactive Touch Screens Outside Its NY Offices

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RIS Media - 9/22/2013

Ask the Expert: Aerial Filmmaking in Real Estate

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Inman News - 9/19/2013

Scoop leads off the street with storefront touch screens

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Stamford Advocate - 9/11/2013

Drones taking off as real estate marketing tool

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Inman News - 9/9/2013

ImageSurges interactive real estate storefronts gain traction

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Examiner.com - 8/7/2013

Buying a home in the Tri-State area just got easier

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New York Observer - 6/26/2013

Game of Drones: Does NYC Have an Unmanned Aerial Vehicle Problem?

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NY1 - 6/17/2013

Real Estate Companies Touchscreen Windows Keep Customers In Touch with Listings

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Inman News - 5/14/2013

Drones are ready for real estate

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Inman News - 4/23/2013

Are these robots ready for real estate?

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RIS Media - 12/3/2012

Real Estate Video Trends Episode 03: Democratizing Real Estate Video w/ Matt Leone

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BHS Management Team