Brown Harris Stevens
Matthew Leone
Chief Marketing Officer
mleone@bhsusa.com 212-381-3338
In 2023, Matthew was nationally recognized as a Notable Real Estate Leader by Crain's New York, a Marketing All-Star by Inman News, and a RISMedia Newsmaker in the Innovators category.
Matthew Leone brings a fresh, unconventional perspective coupled with an extensive knowledge base of digital marketing and business development techniques to Brown Harris Stevens serving as the firm's Chief Marketing Officer. Matthew oversees a Marketing/Business Development Team responsible for the creative marketing techniques for its agents, unique brand partnerships, technology solutions for agents, and much more. He is passionate about staying on top of the latest trends & integrating innovative solutions into all forms of marketing, branding and business development. In 2023, Matthew was nationally recognized as a Notable Real Estate Leader by Crain’s New York Business, an Inman News Marketing All-Star, and a RISMedia Newsmaker in the Innovators category.
Matthew was previously Halstead Real Estate's Chief Brand and Marketing Officer making them one of the first firms to embrace such forms as video, social media, drones, 3D, VR, wearables, partnerships, and many other ground-breaking approaches. Prior to joining Halstead, Matthew worked at the sports marketing agency NSM, working on the PGA Tour as well as the Big East Conference on experiential marketing and sponsorship opportunities. This experience helped him in his architecture of the strategic exclusive partnerships during his career between Halstead and the NY Yankees, the Brooklyn Nets, and Brooklyn Sports and Entertainment. Matthew was also one of the only Chief Marketing Officer of two brands from 2014-2019 overseeing both Halstead and Brown Harris Stevens and leading the simultaneous rebranding efforts of both companies in 2018. Matthew also regularly appears as a panelist and speaker at Inman Connect as well as NAR, Leading RE, & Luxury Portfolio.
Conferences speaking on concepts that will shape the future of real estate industry. He also serves and teaches at the REBNY's continued education course series. Matthew was also recently named to the WSJ CMO Council. He recently served two terms on the Technology Advisory Council for Leading RE, regularly guiding the global network on a variety of technology initiatives as well as the Inman News Content Advisory Board. In 2018, Matthew was the recipient of Leading RE's prestigious President's Award. He has been routinely interviewed & quoted in media outlets such as the Today Show, the NY Times, Wall Street Journal, AdWeek, BrandWeek, NBC, CNBC, NY1, NY Mag, The Real Deal & more.
Follow Matthew on Instagram at @matthewjleone.
2024 & 2023 Inman News Marketing All-Star
2023 Notable Leader in Real Estate, Crain's New York Business
2023 RisMedia Newsmaker - Innovators Category
2019 Invitee Member of Wall Street Journal CMO Network
10x Speaker at Inman Conference
9x Speaker at Leading Real Estate Companies of the World
4x Speaker at Luxury Portfolio Symposiums
2x Speaker at NAR Conferences
2018 Leading Real Estate Companies of the World President's Service Award Winner
2015 Halstead Executive President's Award Recipient
2014-2019 Leading RE Technology Advisory Council Elected Appointee
2013-2017 Inman News Content Advisory Board
2013-Current REBNY Continued Education Teacher
Off the Mrkt - 12/8/2023
Brown Harris Stevens Unveils MORE Network: A New Era in Real Estate Storytelling
Read MoreMarket Watch - 3/17/2023
Brown Harris Stevens Maximizes Agent Productivity With AI-Powered Cloze CRM
Read MoreThe Real Deal - 6/24/2022
To automate or customize? Brokerages split on social media ad formulas
Read MoreCurbed - 1/24/2022
Brown Harris Stevens, New York’s Whitest-Shoe Brokerage, Is Taking TikTok Workshops
Read MoreThe Real Deal - 12/15/2021
Brown Harris Stevens Puts Agents and Clients First with Innovative “Mastery of the Craft” Ad Campaign
Read MoreReal Estate News24 - 11/22/2021
Brown Harris Stevens Launches New Ad And Marketing Campaign; ‘Mastery Of The Craft’ Marks First Major Branding Initiative As One Unified Company
Read MoreNorthforker - 11/22/2021
Ask an Agent: Should you decorate for the holidays if your house is on the market?
Read MorePark Magazine - 10/22/2021
Mastery Of The Craft – The Campaign Behind The New Brown Harris Stevens
Read More6 Park - 10/22/2021
Brown Harris Stevens Launches New Advertising and Marketing Campaign; ‘Mastery of the Craft’ marks the first major branding initiative as a unified company
Read MoreYahoo Finance - 10/22/2021
Brown Harris Stevens Launches New Ad And Marketing Campaign; 'Mastery of the Craft' Marks First Major Branding Initiative As One Unified Company
Read MorePRNewswire - 10/22/2021
Brown Harris Stevens Launches New Ad And Marketing Campaign; 'Mastery of the Craft' Marks First Major Branding Initiative As One Unified Company
Read MoreYouTube - 10/15/2021
Am I A Brand? Brand Building in Real Estate. Matt Leone & Chris Halstead on Boroughs & Burbs (S2:E2)
Read MoreBrick Underground - 4/8/2021
A guide to using a no-fee renovation loan from a NYC real estate firm
Read More27 East - 12/15/2020
Brown Harris Stevens Introduces Lending Services To Make Selling And Buying Homes Easier
Read More27 East - 12/2/2020
Brown Harris Stevens Introduces Lending Services To Make Selling And Buying Homes Easier
Read MoreYahoo Finance - 12/18/2019
This is the first U.S. residential brokerage to open a corporate WeChat account
Read MoreBrokerPulse - 2/28/2019
Matthew Leone has been named Halstead’s new Chief Brand and Marketing Officer
Read MoreThe Real Deal - 4/19/2018
nycs resi firms are spending millions to look young and sexy. Will re-branding work?
Read MoreReal Estate Weekly - 10/12/2017
Home Tweet Home: Townhouse specialists use social media to grow brand
Read MoreNew York Times - 12/24/2013
Still Unconvinced, Home Buyer? Check Out the View From the Drone
Read MoreJust Luxe - 9/24/2013
Halstead Property Introduces Interactive Touch Screens Outside Its NY Offices
Read MoreNew York Observer - 6/26/2013
Game of Drones: Does NYC Have an Unmanned Aerial Vehicle Problem?
Read MoreNY1 - 6/17/2013
Real Estate Companies Touchscreen Windows Keep Customers In Touch with Listings
Read MoreRIS Media - 12/3/2012
Real Estate Video Trends Episode 03: Democratizing Real Estate Video w/ Matt Leone
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